imagesBy Andrea Sturdivant| Published on August 23, 2016


 Analyzing and Evaluating the Messages Communicated through Various forms of media 

I am not the media


Recently, Carolina School of Broadcasting Instructor and Audio Assets Manager Johnny Darling and several students participated in the Teen Literacy Conference at UNC Charlotte. I Am Not The Media, Inc is a 501C3 nonprofit organization that empowers teens and young adults through media literacy and media creation. I Am Not the Media provides outreach programming to teens and youth with a focus on teaching media literacy and building self-esteem.

The mission of I Am not the Media, Inc is to empower teens and young adults to become conscientious media consumers and critical decision makers and to empower them to embrace their individuality and uniqueness. That mission is accomplished through the “Pro-Me” campaign and the Teens & Media Project. The Teen Literacy conference was a three day weekend that wrapped up on Sunday July 31st with keynote speakers discussing Media literacy and media creation. During the conference, CSB Graduate Andrea’ Sturdivant had the honor of speaking with Alicia Haywood.  Alicia Haywood is an award-winning producer with 22 years of experience in the professional media industry. Her career spans radio, television, video, film, and digital media content. Among her credits: Oprah Radio, SiriusXM, Harpo Productions, the Oprah Winfrey Network (OWN), ABC Radio Networks, Radio One, The Style Network, The History Channel, and three independent short films.

Ms. Haywood said, “I’ve been labeled an Inspirational Speaker. But really I just share stories about how I’m living this life. If my example stirs good things in others, I’m grateful.” Alicia, spoke at the Teen Literacy Conference of her background as a Producer, Educator and Speaker. Ms. Haywood spoke on the topics of Media literacy, iSpeakMedia, and National Association for Media Literacy. “My goal for Media Literacy is to help reset the impact of media consumption and raise the level of media literacy in this country… and where ever else in the world they’ll have me. I created iSpeakMedia to help to empower adolescents to reach their greatest potential.”

Media Literacy is the ability to ACCESS, ANALYZE, EVALUATE, COMMUNICATE and CREATE using all forms of media. United States Media Literacy Week which is October 31 through November 4, 2016. United States Media Literacy Week is designed to bring attention and visibility to media literacy education in the United States. The Teen Media Literacy conference had prominent organizations such as Dream Girls University represented.  Ebony Scott, President and Executive Director of Dream Girls University, spoke about the work and mission of that organization. Dreams Girls University is dedicated to providing girls with the tools to be successful. Their mission is to enhance the development of young women by introducing them to real life experiences that will promote leadership, independent thinking, and positive personal image.



One of the most rewarding things about being at the Teen Media Literacy conference was seeing youth and young adults discuss what they’d learned and how media literacy has impacted them. It was an enriching experience to hear the speakers talk about Media literacy and Media creation. Additionally, the Carolina School of Broadcasting students enjoyed being behind the scenes as production assistants, getting b-roll footage and capturing the Teen Media Literacy Conference on video.

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